The Right-Brain Business Plan

Plot

Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like fitting a square peg into a round hole. Jennifer Lee, Artizen Coaching founder, knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing “square pegs” how to use — rather than stifle — the imagination and intuition that makes them creative in the first place. Lee’s illustrated, colorful worksheets and steps are playful yet practical, enabling readers to get down to the essential business of defining their vision, funding, marketing, networking, and strategic planning. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach.